Beasting - n : To engage in the act of Alternate Reality Gaming through the use of multiple delivery and communications media, including television, radio, newpapers, Internet, email, sms, telephone, voicemail, and postal service. Gaming is typically comprised of a secret group of PuppetMasters (who author, manipulate, and otherwise control the storyline, related scenarios, and puzzles) and a public group of CloudMakers (the collective detective that attempts to solve the puzzles and thereby win the furtherance of the story).